Creating a category is only the beginning. The real challenge is scaling it—turning initial momentum into sustained growth and ensuring your company remains the category king for years to come.

The most successful startups don’t just launch—they make an entrance. A Lightning Strike isn’t just a marketing campaign; it’s a full-force market disruption that captures attention and positions you as the leader of a new category.

Most startups aim to disrupt markets. Few realize the true path to dominance lies in creating them. Category design isn’t just a buzzword—it’s the strategy behind the success of companies like Tesla, Salesforce, and Airbnb.

Every great company started by asking one simple yet transformative question: What if we could create a market so unique, no one else could compete?

Imagine you’re a chef at a food festival. Every other booth is selling burgers, and you’ve decided to join the crowd.