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Category Design
The Key to Startup Longevity—Owning the Category
Startups fail every day, but those that succeed don’t just survive—they dominate. The secret isn’t just having a great product; it’s creating a category that your company owns. Let’s explore how owning the category leads to market longevity and exponential growth.
Ewell Torphy
8 min
Category Design
Why Product-Market Fit Alone Isn’t Enough to Succeed
Every startup is told to chase product-market fit as if it’s the golden ticket to success. Build something people want, they say, and the rest will follow.
Ewell Torphy
7 min

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About
About INGENIZEOur ServicesBlog
Foundations
Category DesignPoint of View (POV) CreationBrand Creation
Dominance
Category Leadership StrategyDigital MarketingSoftware Teams
Onward
IndustriesOur ProcessTerms & Conditions
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