Startups with the courage to define their Point of View (POV) don’t just enter markets—they reshape them. Your POV is more than a statement; it’s a rallying cry that inspires loyalty, attracts customers, and creates movements.

The startup graveyard is full of great products that never found their place. What separates the survivors from the superstars? It’s not just product-market fit—it’s category creation.

Every year, thousands of startups launch with bold ideas, yet 90% fail. Why? Because they obsess over one elusive goal: product-market fit. But here’s the kicker—product-market fit alone won’t save you from competing in someone else’s game.

Why did Apple’s Think Different campaign resonate so deeply? Why does Tesla feel more like a movement than a company?