Creating a category is only the beginning. The real challenge is scaling it—turning initial momentum into sustained growth and ensuring your company remains the category king for years to come.

The most successful startups don’t just launch—they make an entrance. A Lightning Strike isn’t just a marketing campaign; it’s a full-force market disruption that captures attention and positions you as the leader of a new category.

Startups with the courage to define their Point of View (POV) don’t just enter markets—they reshape them. Your POV is more than a statement; it’s a rallying cry that inspires loyalty, attracts customers, and creates movements.